ThoughtStarters
Expert content for digital health
Anybody who’s ever done a tour of duty in thought leadership communications knows there’s a sharp difference between the easy way and the right way. Easy looks like: Right looks like: Marketing and communications pros who handle thought leadership would rather do it right – but often have only enough time and resources to do …
By now a lot of companies have at least experimented with using artificial intelligence tools to help with executive communications. The goal is to improve the quality and frequency of LinkedIn or blog posts, newsletters, emails, and other communication from the CEO or thought leader. This seems to be a pretty good use of AI. …
Thought leadership is having its moment. The rush is on to adapt to an AI-influenced world of marketing and communications. With it comes a spike in interest in thought leadership as a form of content (thoughts) from humans (leaders) that AI does a lousy job of creating. Let’s be clear on one thing: Thought leadership …
Look through job openings for content and communications positions and you’ll find a lot of the same phrases repeated: Exceptional writing and storytelling ability Deep expertise in content strategy (or media relations, digital marketing, measurement, etc.) Strategic mindset Strong project management skills Now step back and think about the requirements not listed. When’s the last …
