Most thought leadership is neither. Let’s fix that for healthcare.
ThoughtStarters helps healthcare organizations build authority through thought leadership – crafting compelling narratives, elevating executives, and creating high-stakes content.
Sharing insights on healthcare builds credibility. Are your ideas getting through?
Narrative and messaging: What’s your point of view on key issues in your slice of healthcare? Are you leading industry conversations with your insights?
Executive and SME visibility: Where are your leaders and subject matter experts showing up? Who helps leaders and experts capture their insights for public consumption?
Differentiated content: How does your content stand out? Would a prospect recognize your point of view when they see it – even if your name isn’t on it?
ThoughtStarters helps you articulate your story and insights with people who matter.
Hello, I’m Kyle Marshall. My advisory practice, ThoughtStarters LLC, focuses on thought leadership and executive communications for healthcare organizations.
ThoughtStarters offers strategy and implementation to help healthcare brands, leaders, and subject matter experts demonstrate expertise on topics that matter to their target audiences. All with one objective: To build authority and preference in support of business goals.
What I help you do:
• Position founders, CEOs, executives, and SMEs as sought-after voices in healthcare
• Create thought leadership content backed by unique insights and original opinion
• Attract interest from prospects, media, industry events, and influencers
• Differentiate your brand by showing the industry new ways of thinking about challenges
• Build a foundation for sustained visibility, not just a spike in impressions
Who I work with:
• Digital health and healthtech startups at all stages
• Healthcare enterprises (providers, payers)
• Health-oriented nonprofits
• Public relations and digital marketing agencies working with B2B healthcare clients
• Venture capital and private equity firms in the health sector
What you get out of working with ThoughtStarters:
Strategy: Counsel on where and how to invest in thought leadership activities, plus ongoing audience and issue analysis.
Messaging: Distinct point of view and messaging on key healthcare topics, working with leaders and SMEs to draw out and refine their insights.
Content: Creation of insightful, full-funnel content that showcases expertise, establishes credibility with decision-makers, and builds preference for the brand.
Influence: Opportunities for executives and SMEs to demonstrate their expertise and influence target audiences.
These organizations have trusted ThoughtStarters with healthcare thought leadership content and communications:
Storytelling acumen: “I’m continually impressed with Kyle’s ability to articulate our story and turn our ideas into some really powerful marketing and thought leadership pieces. His communications expertise in the payer world is invaluable.” – Richard Fu, chief commercial officer, Flume Health
Content with a point of view: “Kyle tapped into the leadership team’s knowledge and wrote content that reflected their point of view. One of the best things about working with him is how quickly he gets up to speed.” – Janet Kennedy, former senior digital brand manager, Spencer Health Solutions
CASE STUDY
Building credibility with independent physician practices
Physician enablement platform Alo needed to establish credibility among its target market of independent physician practices. I developed the content strategy, narratives, and assets for company leaders, highlighting insights on clinically integrated networks and practice management. Among the results: A 73% increase in open rates and 100% increase in click-through rates for the chief clinical officer’s newsletter over a 10-month period, contributing to leads for the Alo CIN.
“ThoughtStarters delivers tremendous value. We consider them a vital part of our team as they know healthcare and corporate communications best practices better than almost anyone.” – Michael Pittman, former senior marketing manager
CASE STUDY
Content to persuade payer and TPA IT leaders
Flume Health engaged ThoughtStarters for planning and creating thought leadership content for its online resource center. To meet Flume’s goal of educating IT leaders at health plans and third-party administrators, I developed a white paper, followed by a series of blog and LinkedIn posts articulating a new data integration framework.
“Flume Health works in a narrow specialty in health IT, so our marketing has to reflect real expertise in our field. Kyle is one of the rare partners who understands this. He’s been a tremendous help with distilling our messaging into communications that will resonate with our target customers.” – Molly Gallagher, client success manager