Founder-Led Communications Archives

Founder-led communications or expert-led: Why not both?

December 10, 2025 by Kyle Marshall

If the founder/CEO is regularly sharing insights, and a second leader or subject matter expert starts to do the same, does that give you double the impact? Yes and no. Yes in terms of output, and perhaps engagement, assuming each one posts about the same and gets roughly the same results. But no in terms …

Founder-led communications needs a process. Here’s one to try.

November 20, 2025 by Kyle Marshall

If you’ve got a communications program that’s achieving the results you want, you’ve almost certainly got a good process behind it. Maybe I’m biased from the way this was drilled into my head during the 20 years I spent doing comms at a large payer. But still, it should be true for any organization. And …