ideal customer profile Archives

Where B2B healthcare audiences hang out

October 22, 2025 by Kyle Marshall

B2B healthcare marketers: Do you know where to find your target audiences? Identifying your audience – your ideal customer profile – is the first step to reaching it. Along the way, another crucial step is to figure out where and how your audience members congregate, get their information, and learn more about the products and …

Can AI build an accurate B2B healthcare persona?

June 4, 2025 by Kyle Marshall

Understanding who to target used to take lots of money and lots of months for surveys, focus groups, interviews, and market research. Now, of course, we have artificial intelligence tools that can do some of this for us. In a few minutes’ time you can prompt your AI tool of choice to provide a buyer …