ThoughtStarters
Expert content for digital health
Is AI search replacing traditional search in healthcare? And more to the point, should you change your marketing approach in hopes of attracting more patients or buyers who are using AI tools and relying on AI overviews when searching? I’m not an expert in SEO (search engine optimization), so I can’t answer these questions. But …
Thought leadership is having its moment. The rush is on to adapt to an AI-influenced world of marketing and communications. With it comes a spike in interest in thought leadership as a form of content (thoughts) from humans (leaders) that AI does a lousy job of creating. Let’s be clear on one thing: Thought leadership …
Look through job openings for content and communications positions and you’ll find a lot of the same phrases repeated: Exceptional writing and storytelling ability Deep expertise in content strategy (or media relations, digital marketing, measurement, etc.) Strategic mindset Strong project management skills Now step back and think about the requirements not listed. When’s the last …
Understanding who to target used to take lots of money and lots of months for surveys, focus groups, interviews, and market research. Now, of course, we have artificial intelligence tools that can do some of this for us. In a few minutes’ time you can prompt your AI tool of choice to provide a buyer …
