Build your healthcare industry authority.
Thought Starters offers strategy and implementation to help healthcare brands, leaders, and subject matter experts demonstrate expertise on topics that matter to their target audiences. All with one objective: To build authority and preference in support of business goals.
Service packages
Custom Content: Original, insight-driven thought leadership content for healthcare executives, founders, and brands, ranging from blog and LinkedIn posts to research reports and white papers. Includes:
- Strategic recommendations (topic, audience, format, voice, distribution)
- Executive/SME interviews
- Content assets
- Content repurposing
- Pricing: Variable based on scope
Authority Sprint: Focused 90-day sprint for organizations wanting to boost thought leadership and executive visibility in support of company initiatives. Includes:
- Executive/SME interviews
- Thought leadership messaging platform
- Tentpole content asset (research report, white paper) with supporting assets (social posts, web copy)
- Executive and SME content for LinkedIn, owned channels, contributed articles, video
- Outreach for speaking, media, podcast opportunities
- Pricing: Typically $4,000 to $6,000 per month for three months
Thought Leadership Portfolio: Ongoing authority-building program for establishing recognition as an industry leader. Includes:
- Qualitative content audit
- Executive/SME interviews
- Thought leadership messaging platform
- 2-4 tentpole content assets per year with supporting assets
- Executive and SME content for LinkedIn, owned channels, contributed articles, video
- Outreach for speaking, media, podcast opportunities
- Customer and influencer engagement and co-creation
- Speaker prep and team training
- Ongoing strategic counsel and measurement
- Pricing: Typically $5,000 to $8,000 per month