Thought leadership for healthcare
Thought Starters offers both strategy and implementation to help healthcare brands, leaders, and subject matter experts demonstrate expertise on topics that matter to their target audiences. All with one objective: To build authority and preference in support of business goals.
What services I offer
Strategy: Counsel on where and how to invest in thought leadership activities, plus ongoing audience and issue analysis.
Messaging: Distinct point of view and messaging on key healthcare topics, working with leaders and SMEs to draw out and refine their insights.
Content: Creation of insightful, high-stakes content that showcases expert opinion, contributes to go-to-market motion, and builds preference for the brand.
Influence: Opportunities for executives and SMEs to demonstrate their expertise and influence target audiences.
What sets my work apart
Healthcare industry knowledge: I’ve been in it 25 years and don’t dabble in other verticals.
Expertise in capturing a leader’s voice: Through interview techniques I’ve refined as a journalist and content marketer.
Audience-driven, channel-agnostic content: Applying the right approaches to reach target audiences where they are.
Who can benefit, and when
Healthcare startups:
- Your small team needs support for founder- and CEO-led communications and content
- Your PR agency isn’t doing this (or isn’t doing it well)
- Your leaders are willing to invest a few hours per month
- Your CEO has been asking for help in becoming more active on LinkedIn or securing speaking engagements
Healthcare enterprises and nonprofits:
- You’ve got most marketing and communications bases covered but haven’t yet invested in a thought leadership program
- You need an outside perspective for your existing thought leadership or executive communications program
- You have a specific need such as ghostwriting for an executive, developing a research report or white paper, or helping turn an SME into a thought leader
Agencies serving healthcare clients:
- You see a market opportunity to expand thought leadership for healthcare clients, moving beyond writing and placing op-eds
- Your team has a gap in healthcare experience and knowledge
- You’d like to add a healthcare and agency veteran – who also has advised CEOs and executive teams – as a contractor to join your client teams