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Content process = content success

April 17, 2025 by Kyle Marshall

So much of what happens in a successful content and communications function can be boiled down to repeatable, predictable processes. It’s challenging enough to create timely, relevant content for your target audiences. Now think about how exhausting it would be to face each day without a documented process. Successful content teams have learned to use …

Read moreContent process = content success

Own your own media

March 12, 2025 by Kyle Marshall

It’s easy for healthcare startups to overlook an important truth about launching a public relations program: The best foundation for PR is what you develop and publish on your own channels. Your website, blog, newsletters, email, and marketing materials are in your control. The media that you own establishes your narrative and begins to build …

Read moreOwn your own media
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