My advisory practice, ThoughtStarters LLC, helps healthcare organizations build authority through thought leadership – crafting compelling narratives, elevating executives, and creating high-stakes content.
I work with clients in healthtech, digital health, provider and payer organizations, life sciences, and healthcare nonprofits, as well as digital marketing and public relations agencies with healthcare clients.
When clients need additional support, I call on a handful of experienced healthcare marketing and communications specialists, both as contractors to ThoughtStarters and as referral partners for clients to engage directly. You can find me collaborating with peers through the CommsConsultants.com talent network and the Health Tech Nerds community.
Kyle Marshall
25 years of healthcare marketing and communications leadership:
- Managed media relations and op-ed development for PR agency digital health clients, securing coverage in STAT News, MedCity News, and other healthcare publications
- Led communications for value-based care and health transformation initiatives at Blue Cross and Blue Shield of North Carolina, helping establish the company’s leadership status among payers
- Served as speechwriter for three Blue Cross NC CEOs and multiple chief medical officers
- Coached and prepped leaders on speeches, presentations, and panels (HLTH, Health Evolution Summit, World Healthcare Congress), and media interviews (CNBC, The Wall Street Journal, Politico)
- Collaborated on communications projects with Blue Cross NC corporate venture capital arm Echo Health Ventures and its portfolio companies
- Covered managed care as a business reporter for The News & Observer of Raleigh